Payments Strategy Manager

Company Name:
CareerSource Pinellas
Must have the following in order to apply:
Bachelor's degree in Business Administration or related field
Minimum 5 years of experience in project management, cardholder lifecycle management, and consumer marketing in the banking industry
Minimum 3 years of experience creating and managing loyalty rewards programs
English oral and written communication skills
Internal and external management skills
Proficient in the Microsoft Office Suite
Analytical, strategic planning, marketing, and problem solving skills
Knowledge of Visa and MasterCard network/association
Reasoning abilities
Interpersonal and time management skills
Required Screenings: Criminal background checks (Federal) as far back as 10 years. Credit checks. Education and SS# verification. Bonding. Pre-employment drug screening. Drug Free Workplace.
Job Description: Manage the credit union's card-based product and ancillary service offerings, efficient and effective operation of the credit, debit and ATM programs as well as project management of related efforts. This includes product line profitability and the key factors contributing to profitability - cardholder acquisition strategies, card activation, penetration and utilization strategies. Additionally this position is responsible for identifying gaps in the product offering, product development opportunities, marketplace trends and regulatory change impact. Must participate in training annually or as required for BSA and the Privacy Act.Manage cardholder acquisition strategy to drive new account growth and other portfolio goals across all channels including online/digital, offline, direct mail, and inbound telemarketing.
Define target cardholder and drive product positioning, creative design, campaign execution, and results assessment of acquisition initiatives.
Define and analyze performance metrics to ensure optimal growth of both credit and debit card portfolios.
In cooperation with Marketing and Operational areas establish annual product marketing plan and promotional calendar to deliver against portfolio goals specific to card penetration, usage and activation.
Define the end-to-end cardholder experience and develop a comprehensive debit and credit communication plan in support, including engagement, loyalty, servicing, and retention strategies, across all touch points for both existing and prospective cardholders.
Partner with the Marketing, Accounting, Retail Sales and Service, Compliance, Risk, and IT teams to execute new programs and educate staff on product lines.
Lead all cardholder loyalty efforts including but not limited to debit and credit rewards programs and mobile wallet loyalty adoption.
Ensure compelling, consistent, and relevant product positioning and messaging.
Assess the effectiveness of product portfolio in delivering against diverse member needs, relative to the competitive landscape.
Manage existing product lines and develop strategy and prioritization for growth.
Maintains knowledge of card industry; regulatory, Visa, MasterCard, transaction processing networks, etc. and potential impacts to card-base profitability.
Maintains knowledge of mobile payment emerging markets.
Keep strong pulse on changing member preferences and industry trends to identify opportunities to develop new products or enhance positioning, pricing, promotion, and benefits of existing products.
Drive seamless execution of new product launches.
Define product requirements and rollout plan, based on member insights, knowledge of competitive and industry trends, and financial goals.
Work closely with the Project Management Office (PMO) to manage project plan, addressing necessary Technology, Marketing, and Compliance components.
Address both short term and projected long term sales and revenue variances within product lines. Identify and validate possible reasons for variances through data analysis, contact with members, etc. Develop actionable initiatives to successfully address variances.
Monitor performance indicators and report portfolio performance to management including but not limited to monthly and quarterly reporting to the Leadership Team and/or appropriate committees.
Bring forth new ideas and initiatives to address key opportunities/risks including but not limited to fraud losses, delinquent or charged off account concerns specific to debit and credit card programs.
Develop compelling business plans to obtain management support and funding.
Assess existing service and sales experience and determine areas for immediate improvement, working with key stakeholders to implement enhancements.
Support Retail Sales and Service in positioning and selling card products.
Identify Retail Sales and Service and other key areas that require staff training related to card-based product knowledge and implement training programs as needed.
Provides prompt, friendly and accurate service to internal and external customers.
Maintains vendor relationships and acts as the liaison with various payment systems vendors.
Compliance with all appropriate organizational policies and procedures and state and federal regulations.
Responsible for upholding all credit union ethical standards.
Represents the credit union in a courteous and professional manner.
Perform other essential job functions as required or assigned.
Work Environment: Office, fast-paced environment. Smoke free workplace.
Hours: Monday-Friday, 9:00am-5:00pm. 40 hrs/wk.
Pay: $62,901-$94,351 per year.

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